Getaways in 2020 are less flashy, more isolated
Pre-covid, baby boomers were avid travelers, taking a total of 4-5 leisure trips in 2019 on which they spent more than $6,600. A small portion traveled internationally while the rest were evenly split between traveling only domestically and traveling both domestically and internationally.
Also pre-pandemic, boomers would pick a state for their vacation or trip, mostly urban cities. They prefer activity-focused travel packages and travel off season…because they can.
Post-pandemic, baby boomer travel is trending toward rural areas for remote hiking, camping and glamping. Baby boomers are on the most vulnerable end of the spectrum to contract COVID and resulting serious health issues.